Microsite for Metro Transit St. Louis – part of the “I’m On Board with Metro” campaign that was designed to help pass an important ballot initative. This site was designed to help Metro tell the story of why public transit is so important for the region, and why it's such a necessity for so many different kinds of people. The site shares the stories of seven Metro users to demonstrate that a vital public transit system is critical for the region’s economic well-being.
Designed at TOKY Role: Creative Direction, Design, Information Architecture Client: Metro St. Louis
Recognition: Webby Awards - Honoree, 2011 Communication Arts - Web Pick of the Day Ad Club St. Louis - Silver ADDY® Award (Public Service, Interactive), 2011. AIGA Local Award
Additional credits: Driftlab (Development) Eric Thoelke (Creative Direction) Geoff Story, Adam Fischer (Photographers) Jeff Insco, Hired Gun (Video & Production) Melissa Allen (Producer) Natalie Zurfluh (Copywriting)