As a long-standing premiere private school located in St. Louis – New City School prepares children for success by giving them a strong academic foundation coupled with a strong personal foundation.
We tore away an old convoluted architecture and gave the school a smarter tool for parents and teachers, all while working to make the site more inviting and easier to update. The site features an in-depth custom created calendaring system, a parent-only password-protected section, smarter blog and social media strategy to replace an old way of pushing news out, and an overall easier way to update the site for the long term.
Designed at TOKY Role: Creative Direction, Design, Information Architecture. Client: New City School
Recognition: Webby Honoree - 2013
Additional credits: Annette Rotz (Design) Melissa Allen (Producer) Rob Sanchez (Development) Eric Thoelke (Creative Direction)