EMBARGO'ED DESIGNS

Found some initial designs for an old client I thought i'd share. Insight Cuba is a travel service designed to help people travel to Cuba via person-to-person arranged trips. The following designs were something presented in the very first round.

To say that these were rejected would be a massive understatement. I don't think I've had a client ever react so negatively to a first round exploration. I'm pretty sure I didn't even make it halfway down the home page before instructed to move to the next concept. In the end a lot of these elements were actually incorporated into the site and I thought there was some good learning, but this was one of those presentations that will stick with me.